World Spine Day 2016 - Straighten Up and Move

“Chiropractic Care Changed My Pain” campaign

Chiropractic Care Changed My Pain


Millions of Canadians move through their day enduring back and neck pain, migraines, and headaches. As the national association in Canada, we want to share the stories of these Canadians. In support of our new Brand Story Video and in anticipation of World Spine Day 2016 (WSD), the Canadian Chiropractic Association (CCA) recently launched a digital campaign on September 21, 2016 called Chiropractic Care Changed My Pain as a public platform to share these stories.


The purpose of the digital campaign is to bring awareness to the different people who suffer with musculoskeletal (MSK) conditions, highlight the profound impact chiropractors have on patients’ lives, and build an understanding of integrative healthcare models. MSK health touches each of our lives in a different way, and sharing diverse stories helps to spread the message that MSK health affects everyone.


While the Chiropractic Care Changed My Pain campaign began early this fall in anticipation of WSD on October 16, 2016, it is a project that we plan to build on year-round. We would encourage you to read these stories at and join us on Facebook and Twitter to share the stories of how chiropractic care is changing pain for millions of Canadians.