World Spine Day 2017 - Your Back In Action

Canadian Chiropractic Association



CCA are also pleased to announce their impressive WSD campaign. Their most recent announcement is an exciting event they have planned on WSD in Ottawa. Celebrating WSD with MPs and Senators. They will be live tweeting from this event.


They are also actively out in the media securing interviews in broadcast, print and online as we promote our recent report, All Pain, No Gain: Shining a Light on Canada’s Back Pain and Opioid Crisis, a report commissioned by the Canadian Chiropractic Association (CCA) for World Spine Day. The release is marked to go out at 5:30 am on October 16.

CCA are also pleased to announce the release of their latest World Spine Day toolkit! It’s ready for download from the Members Only section of their website.

They have prepared banners, tweets, and social media posts for you to use so you can kick-start your World Spine Day involvement on the latest theme of “Your Back In Action”.

A complete list of the items available to you in the toolkit:

  • Statistics to support World Spine Day efforts (EN and FR)
  • Branded images, banners, and thumbnails for social media (EN and FR)
  • Campaign hashtags (EN and FR)
  • Tweets and social media posts (EN and FR)

Stay tuned for their World Spine Day related content—blogs, #ChiroChangesPain stories, and Simple Things videos and posts.